So it’s drinks now
In the old days it used to be "keep your customers satisfied". Now it’s also "keep the analysts happy". For years, actually since the 1997 merger of Guinness and Grand Metropolitan into Diageo, the jury (read the financial markets) has been undecided whether to think Diageo a success or not. When Guinness and Grand Metropolitan merged, the pundits commented: "two good concerns with an alcohol problem". But since then, Diageo has come full circle.
With the disposal of the Pillsbury food division (sold to General Mill, USA) and the planned IPO of Burger King (11,000 outlets world-wide and £202 million in profit), the new CEO, Paul Walsh (45), reaffirmed the strategic decision to refocus Diageo as a global beverage alcohol business.98 billion.5% - followed by UDV’s at 20..
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