White nights and all that
This summer, locals and Finns must have partied particularly hardy along St. Peterburg’s Neva river during the city’s famous White Nights. Well, how should we explain otherwise Baltika Brewery’s 61.6 % increase in beer sales to 5.7 million hl in the first eight months of 2000, from 3.5 million hl in the same period a year ago? Together with its subsidiaries, Baltika Don (910,000 hl) and Tula (940,000 hl), Baltika posted sales of 7.5 million hl of beer. According to company figures, from January to August 2000 Baltika controlled 20 % of the Russian beer market.
Baltika announced that in 2001 it would invest US$100 million to increase production capacityto 9 million hl. Strategic tasks include the acquisition or construction of plants in Siberia and the CIS..
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