The year that was
If brewers have not already been beating their flesh with twigs and rattlesnakes and donning the sackcloth and ashes, they soon will be and ad infinitum. The new millennium has proven an unmitigated disaster so far. Mind you, the time-honoured excuse rings true enough that last year’s weather did brewers in. While the warm spring temperatures gave rise to some cautious optimism, the summer that was not and the so-so autumn drove home the point that all is not well in Germany, at least as concerns beer consumption. Last year German brewers sold less than 100 million hl of beer domestically.
In the first three quarters of 2000, taxable domestic beer consumption fell 1.7 % to 75.3 million hl. Total beer sales dropped only 0.2 % to 84 million hl because exports to EU countries rose 17..
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