The supernova of the wheat beer market
Or so they claim. Schöfferhofer wheat beer may only be Germany’s No. 4 wheat beer brand, but thanks to Binding Brewery’s generously backing, the brand ranks No. 2 as concerns advertising budget.
Interestingly, Schöfferhofer’s advertising blitz, estimated at DM12 million in 2000, has helped popularise the segment in general.
Contrary to Bavarian wheat beer brands cashing in on Bavarian joie de vivre, Schöfferhofer has cashed in on a female voice, which gives the brand a decidedly sexy image. Schöfferhofer’s famous TV ads feature a sultry female voice with a strong French accent who sends her German boyfriend a letter saying that she harbours fond memories of Schöfferhofer sparkling so refreshingly in her belly button..
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