Thou shalt not see
The Sejm, Poland’s parliament, passed legislation in March which bans TV commercials for beer between 6am and 11pm, prohibits billboards, movie and some magazine campaigns. The bill also proscribes drinking alcoholic beverages in public and sets terms for employee alcohol testing. This is a step up on the previous legis-lation which at least allowed the promotion of non-alcoholic beer. The law is now on its way to the Senate which has 30 days to review it before it is passed on to the President’s office for a final decision.
Poland’s Media Watch, which monitors outdoor ad spend-ing, reported that in 2000 brewers spent US$16m on this form of advertising, more than 10% of the outdoor sector’s entire turn-over.5m hl (31.2% of the market).1% of the market).43m hl, down 12% from 1999..
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