After action satisfaction
Tut, tut. Perish the thought. This is not about a smelly French cigarette cool people lit in the 60s after a pleasant "matinee", or what the envious Brits would call a bit of hanky panky, a legover job, or a roll in the hay in mid-afternoon. No, this is about Beck’s new brand claim "The Beck’s Experience." Beck’s is now all about "after action satisfaction"... the kind of satisfaction hard-working hedonists experience on a solitary island with a couple of bottles of Beck’s and a sunroof. Last year already Beck’s initiated the re-positioning of its brand as a hot and youthful item in Germany. In support of the repositioning as an aspirational brand, Beck’s raised prices and re-vamped its label.O.S. campaign in 2,500 German retail outlets..
Select offer and read on
6 print issues