Grolsch and Sumolis sign deal
Royal Grolsch, whose namesake brand hold’s number two position in the Netherlands, and Portuguese beverage manufacturer Sumolis entered a joint venture. Grolsch acquired a 20% stake in Cereuro, a Portuguese company producing and marketing beer. 80% of the shares remain with Sumolis. The joint venture is to provide Portugal’s 6m hl beer duopoly - Unicer and Centralcer - with a competitive challenge on the supply side, a Grolsch statement said. Cereuro which already distributes Grolsch in Portugal, plans to launch a local brand soon. Sumolis is the leading soft drink manufacturer in Portugal. During the financial year ended 31 December 2000 it had a turnover of €160m, an increase of 6. Sumolis also manufactures plastic and glass bottles.10. The market capitalisation was €43.59m.87m or 8..
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