Germans do it ... Themselves
At the beginning of October, Henninger Brewery was sold to Binding Brewery its (literal) next door neighbour in Frankfurt.
The sale of Henninger came as a surprise to most market observers as it was only in June that Binding, Germany’s number 2 brewing group (10 million hl in 2000), announced plans to kill unprofitable regional brands and mothball several brewing streams. Binding, a subsidiary of Dr Oetker concern, admitted to problems in its Dortmund brewing subsidiary DAB, in its Polish and Czech subsidiaries and its Berlin beverage retail chain Getränke Hoffmann.
Why Binding has agreed to take on Henninger, a regional brewer with a portfolio of standard brands in permanent decline? Your guess is as good as ours. But the sale has put an end to these speculations..
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