Who’s next
Miracles do happen and pigs do fly. Come the year 2001 and suddenly the German beer market seems to be the place where all the action is. With Heineken and Interbrew having entered the market amid sounds of thunder and lighting (and gnashing of teeth one might add), it looks like that there will be a flurry of activity in many a bank’s M&A department in the years to come.
A market report by Stuart Price, the beverages analyst at West LB Panmure, which sports the ironic subtitle "the land the industry forgot" gives plenty of reasons why voracious global brewers by the name of Anheuser-Busch, Carlsberg, Guinness, Heineken, Interbrew, SAB and S&N might be tempted to carve out a piece of the German market for themselves. It did not. It does not.e. into foreign markets.price@westlbpanmure.
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