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30 November 2001

For better or wurst

In the Wild West, they put up "Wanted" posters outside the sheriff’s office if they were looking for an outlaw. These days they put "Wanted" posters up on the Web. Anheuser-Busch, whose sales in Germany have been hampered by the fact that the Czech brewer Budjovicky Budvar has secured the rights to the Budweiser name here, launched a Web-based "Wanted" campaign in August in an effort to find a new name for its famous beer. As a consequence of the trademark dispute, Budweiser is sold under the somewhat awkwardly named label "Anheuser-Busch B" in Germany. By its own admission, Anheuser-Busch distributes 10,000 hl of Anheuser-Busch B annually. Berlin residents were invited to post their suggestions for a new name to www.biername.de..

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