Accessibility Tools

03 December 2001

Celeste Aida The consolidation of the Italian beer market

What would you call a man whose chat-up line is: "Heavenly Aida, divine vision,/mystic garland of light and flowers,/ you rule my thoughts,/ you are the light of my life./" Would you call him a man of many words? A hopeless romantic? Over the top? Actually, you’d better call him one of the Three Tenors.

Luciano Pavarotti - that’s the bulkiest one of the three with the pitch black beard and the white towel round his neck - has made his fame and fortune being Radames. Just to fill in those of you who’d rather listen to Lionel Richie: Radames is the Egyptian general in the opera "Aida" who has got some of the most beautiful arias of opera history to sing. And some of the most difficult too. Like when the opera begins." Ahhhh. Sigh..... It is as dry as the desert.....
....

BRAUWELT International

Receive the most important BRAUWELT news three times a month for free.
Newsletter archive and informations
Your data is secure and will not be passed on to third parties. You can revoke your consent at any time by clicking on the unsubscribe link at the end of the newsletter.

By clicking on "Subscribe to newsletter," you confirm that you have read our privacy policy and accept the processing of your data as described therein.

BRAUWELT International

Receive the most important BRAUWELT news three times a month for free.
Newsletter archive and informations
Your data is secure and will not be passed on to third parties. You can revoke your consent at any time by clicking on the unsubscribe link at the end of the newsletter.

By clicking on "Subscribe to newsletter," you confirm that you have read our privacy policy and accept the processing of your data as described therein.

BRAUWELT on tour

Craft Brewers Conference & BrewExpo America
Date 20 Apr 2026 - 22 Apr 2026
EBC Congress
06 Sep 2026 - 09 Sep 2026
kalender-icon