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03 December 2001

Celeste Aida The consolidation of the Italian beer market

What would you call a man whose chat-up line is: "Heavenly Aida, divine vision,/mystic garland of light and flowers,/ you rule my thoughts,/ you are the light of my life./" Would you call him a man of many words? A hopeless romantic? Over the top? Actually, you’d better call him one of the Three Tenors.

Luciano Pavarotti - that’s the bulkiest one of the three with the pitch black beard and the white towel round his neck - has made his fame and fortune being Radames. Just to fill in those of you who’d rather listen to Lionel Richie: Radames is the Egyptian general in the opera "Aida" who has got some of the most beautiful arias of opera history to sing. And some of the most difficult too. Like when the opera begins." Ahhhh. Sigh..... It is as dry as the desert.....
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