Interbrew buys stake in Union Breweries
In October Interbrew entered a strategic partnership with Slovenia’s second largest brewer, Union Breweries. Initially, Interbrew acquired a 21 percent stake in the brewer which controls more than 40 percent of the Slovenian beer market. Both parties agreed that Interbrew would promote the Union brand outside Slovenia.
Soon after, Slovenia’s largest brewer, Pivovarna Lasko, announced that it would outbid Interbrew for its competitor. In July Lasko bought a 25 percent stake in Union Breweries but failed to forge a partnership that would improve the two brewers’ market share throughout former Yugoslavia. Therefore, in November, Interbrew filed a notification with the relevant authorities to launch a public tender offer for all remaining outstanding shares of Union Breweries..
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