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The past few months have been a great time for rumour mongers. Shortly before Christmas documents leaked to the "Financial Times" indicated that Interbrew was to launch a £4 billion bid for South African Breweries (SAB). Such a deal would have created the second largest brewer in the world, only marginally smaller than Anheuser-Busch by volume.
After a few days of phone lines hotting up, Interbrew’s CEO Hugo Powell had to apologise to SAB’s CEO Graham Mackay for these allegations because there was no substance to them. Powell admitted that research on SAB had been carried out in the course of routine analysis but that there were no firm plans to make an all-stock offer for SAB.
In January, these rumours gained momentum with SAB dropping broad hints about such a merger..