Big four national brewers massively underperform in £2.6bn cask ale market
A new report on Britain’s cask ale market shows that Britain’s Big Four national brewers, Scottish Courage, Interbrew UK, Bass Brewers and Carls-berg-Tetley, are massively under-performing in a £2.6bn sector twice as large as previous estimates have made out.
The report shows that while the Big Four, thanks to their huge lager brands, such as Carling, Carlsberg and Stella Artois, have more than 77% of the total beer market in the UK, they capture barely a quarter of the cask ale market. Instead Britain’s remaining 48 or so regional brewers, many of them still run by the families that founded them in the 19th century or before, sell nearly six out of 10 pints of cask ale.6bn by retail value is the second most important segment of the draught beer market after standard lager.com
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