Spring cleaning
The red triangle, the world’s oldest trademark and the symbol of Bass is disappearing fast from Burton. When going to press the landmark triangle on top of the former Bass maltings and brewery were still there – presumably because they were too difficult to take down. But the signs are bound to go south as Coors is establishing its presence in Britain’s famous beer town. Moreover, as the rights to the brand remain with Interbrew, Coors has no reason to keep the symbols up in the air and for everyone to see. Of course, there are sound reasons for doing away with the old heritage which has sold out, not least the need to sever the link between a location and a brand as brands can be brewed in any location. But still ... 320 jobs will be lost..
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