Mixed beer drinks succeed on German beer market
More than 2 million hl of mixed beer drinks were sold in Germany in 2001 according to the German Brewers’ Association in Bonn.
"Mixed beer drinks create new taste experiences based on beer without moving away from the traditions of German brewers because the beer is, naturarlly, still brewed in accordance with the Purity Law as it has been for almost 490 years", as stated in a press release by Erich Dederichs, press spokesman of the German Brewers’ Association.
More than 90% of beer mixes is shandies, i.e. beer with lemonade, and beer-cola mixes. Novel mixes such as beer with apple juice, beer with flavourings or other substances account for less than 10%.g. to the sale and consumption of beer"..
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