Cost cutting 3
Last year already, South African Breweries (SAB) complained that in Romania low consumer disposable income and an excise regime in favour of spirits have kept prices down, thus countering the positive effects of volume increases. SAB therefore pulled the plug on the business and decided to merge its two Romanian companies, SO Ursus SA and SO Bere Timisoreana SA (acquired by SAB in August 2001) into a single beer company.
The new company, to be called Compania de Bere Romania (CBR) will have its headquarters in Cluj-Napoca, branches in Timisoara, Pitesti, Buzau, Afumati and an office in Bucharest, SAB said. Beer production and packaging at the Pitesti brewery ceased at the end of May, although a company branch and maltings will continue to operate in Pitesti..
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