Adieu Jack Daniels
Competition is heating up in the drinks industry where the top 3 drinks groups, Diageo (Johnnie Walker, Smirnoff, J&B, Baileys, Captain Morgan), Allied Domecq (Ballantine’s, Beefeater, Sauza Tequila) and Pernod Ricard (Chivas Regal, Jameson, Wild Turkey, Martell, Havanna Club, Wyborowa) already control 44 per cent of the global market for premium western-type spirits. The privately-owned drinks company Brown-Foreman and owner of the Jack Daniels whiskey brand, will terminate its distribution agreement with Diageo in the UK after 15 years.
Brown-Forman, which also owns the brand Southern Comfort, plans to intensify its ties with family-controlled Bacardi instead. To Diageo, Brown-Forman’s brands were worth £12 million in trading profits a year. In the U.S..
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