SAB to brew Pilsner Urquell in Poland
Pilsner Urquell, the flagship brew from the city of Pilzen, is about to take a step forward in brand development as South African Breweries (SAB) prepares to brew "the world’s first golden beer" in Poland by the end of the year. The move to SAB’s Kompania Piwowarska brewery in Tychy Poland will be the first time ever the lager has been produced outside of Plzen (that’s how the Czech spell "Pilzen") and marks the most substantial change to the brand since the brewer switched from oak barrels to conical cylinder brewing tanks in 1993.
"We are tasting it," said Jaroslov Pomp, press spokesman for the brewer Pilsner Prazdroj, emphasising the linguistic similarity between testing and tasting. "We will use our own yeast, own malt, own hops, only the water is original.
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