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15 August 2002

With brawn and brain

They should have known that Interbrew was not one to trifle with, certainly not after its spat with the UK’s competition authorities. Moreover, they should have been more cautious in their dealings with an antagonist who calls himself "The Leading Consolidator in the world beer industry". Consolidator? - doesn’t that sound like Terminator, Predator, an opponent with brawn and brain? Sorry, we have watched too many Arnold Schwarzenegger movies.
Interbrew took the news organisations to court in order to obtain the original copies and to find out more about their source. Surprisingly, Interbrew won the case. Even the House of Lords on 10 July 2002 re-fused the UK news organisations the permission to appeal. Watch this space..

Brauwelt International Newsletter

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