It’s called optimisation ...
.. but it means the axing of jobs and the closing of plants. In an effort to bring down costs, Interbrew has put its 17 plants in Western Europe under close scrutiny. A report which was published by Interbrew in September, argues in favour of the closure of one brewery in the Netherlands (Breda) and the down-sizing of another in the United Kingdom (Manchester). Interbrew said that by re-locating beer production to Dommelen (The Netherlands) as well as to Leuven and Jupiler (Belgium), the 2 million hl brewery in Breda will become surplus to requirements over the next 18 months. 335 people will be made redundant, of whom 45 will find further employment within Interbrew’s Dutch organisation..