Hole in the dyke
Although the Danish are experts in building safe and sound dykes, there was one which only held fast for 21 years: the dyke against cans. At the end of September, it broke and for the first time in two decades beer packaged in aluminium cans became available in supermarkets.
Thanks to the European Union’s competition watchdogs digging into the Danish Government’s dyke, legislation was swept away which banned metal cans from the shelves because of their detrimental effect on the environment. However, market observers have always maintained that the concern for the environment was only a pretence and that the real reason for banning cans was protectionism - protecting Carlsberg’s almost monopolistic position in the market. Why? Because a 0..
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