Wet on the inside
Zenith International’s market analysts may not have got their geopolitics right (there is central (!) and eastern (!) Europe and not just East (!) Europe), but their figures indicate a trend towards a growth in bottled water consumption. Bottled water sales in central and eastern Europe have seen double digit growth in each of the past five years, reaching more than 6,300 million litres in 2001. Despite the economic difficulties experienced by the region in the late 1990s, volume has jumped by almost 90 percent since 1996.
Consumption has nearly doubled from 10 litres per person in 1996 to just short of 20 litres per person in 2001, but remains a long way behind the west European average which is set to pass 100 litres per person in 2002..
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