The year that was
And what a year it was. In the end it was not as bad as feared. Despite a wet summer - remember those floods? - German brewers only had to put up with 0.1 percent of a decline in sales. But if you look at the list of Germany’s top beer brands, which all have gained ground or volume rather, except for War-steiner, you do not have to be a rocket scientist to work out that someone has lost big way.
Worst affected were those mid-tier brewers that have to compete against the national brands on their turf and have very little going for themselves. Interestingly, beer mixes did well again. Given that those drinks took off from a very small base, their success appears more dramatic than it was. This is not to belittle their impact. Thank you.
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