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15 April 2003

The Battle of the Bud

The fight for the Budweiser name took three more twists in late winter, writes Lyle Frink from Prague, when the Czech Budweiser-Budvar won rounds in Switzerland and the United Kingdom while the American Anheuser Busch (A-B) won in Sweden.
The dispute reminds one of a line in an old American song "you say potato, and I say potato" where pronunciation differences threaten a relationship. Although both Budvar and A-B pronounce Budweiser the same way, there is almost nothing else they agree on. While the two are now fighting in about 40 lawsuits pending and another 40 administrative proceedings, the current dispute seems to be framed by the Czech Republic’s accession to the European Union in 2004 - and both sides solidifying their positions beforehand. Back in 2001, A-B said it sold 1....

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