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15 April 2003

Because it’s good for you

There is an Irish proverb which says "good as drink is, it ends in thirst". Apparently it no longer holds true. Beer consumption in Ireland is on the decline and has been for some years. The Irish, with a per capita consumption rate of 150 litres, still drink more beer than most people in Europe - only to be beaten by the Czechs. But they are also beginning to enjoy the taste of wine and pre-mix spirits (RTDs). Despite the fact that Irish wine drinkers pay a far higher tax on wine than many Europeans, the market for table wine has more than doubled in the past decade. According to the Wine Development Board of Ireland, nearly half of the Irish adults now drink wine regularly compared to only 28 percent in 1990. These days he is more likely to drink a glass of lager than a glass of stout..

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