Strategic advantages

The combination of Heineken and BBAG offers an excellent platform for further growth. In 8 of the 13 countries in this region (namely; Austria, Poland, Hungary, Romania, Bulgaria, Slovakia, Macedonia and Albania) Heineken will be market leader.
Moreover, Heineken will have a number two position in Croatia, a strong regional foothold in the Czech Republic and a valuable export position in the remaining other three countries of the region (Serbia-Montenegro, Slovenia and Bosnia-Herzegovina).
The deal also means that S&N and Carlsberg are effectively shut out from Central Europe and that SABMiller’s as well as Interbrew’s earnings in this region are now dependent on organic growth, cost cutting, and/or small piecemeal deals.
Based on the transaction value of EUR1.2 times.5..

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