Healthier margins
Once upon a time - and not so long ago - Warsteiner Brewery was Germany’s major brewer and sold more than 6 million hl beer annually. This year its Managing Director, the Peru-born Gustavo Möller-Hergt, 41, expects output to drop to 4 million hl and the brewer to relocate to rank number three. At the end of 2002 Warsteiner decided to discontinue brewing 300 000 hl of beer for Germany’s discount supermarket chain Lidl, which in the past may have helped fill its vessels but did nothing to fill Warsteiner’s coffers. According to Möller-Hergt, volumes have suffered as a consequence of the decision, but returns have improved. This news has put an end to speculation that Cramer was going to sell his brewery or turn it into a foundation to secure its future existence..
Select offer and read on
6 print issues