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15 February 2004

Brau und Brunnen sold

On 13 February, Germany’s number four brewer, Brau und Brunnen (B+B), was finally sold to the Dr. Oetker Group. The diversified family concern Dr. Oetker (shipping, food, champagne, beer, mineral water) is not only Europe’s leading pizza baker. It has also a large stake in the German beer market (7.8%) with its Radeberger Group (Radeberger, Clausthaler, among others), which made it the third-largest brewer before the acquisition. Traditionally, Dr. Oetker has had large cash reserves, which is why it probably paid for B+B out of its piggy bank. Dr. Oetker/Radeberger had been considered the most suitable suitor for B+B as the group would have reaped the highest synergies, once production in both Dortmund and Berlin (where they have a brewery each) would have been concentrated.5 billion..

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