Holsten’s sales decline ten percent
Following the introduction of the compulsory deposit on cans, Holsten’s domestic sales in 2003 suffered a massive set-back. Despite a slight increase in international sales, last year’s bottom line still showed a decline of 10 percent to 12.9 million hl. As a consequence, turnover dropped 9.8 percent to EUR752 million. Nevertheless, Holsten declared its 2003 annual results "satisfactory". As Holsten had been one of the major supplier of supermarket own-label beers, the sale of beer in non-returnable container, i.e. cans, suffered most (-73.3%) when discount chains began to de-list their beer brands altogether. But soft drinks in non-returnable containers were affected too: they fell 11.3 percent to 3.5 million hl. Holsten’s beer sales outside Germany, however, grew 2.6 percent to 1.8%)..
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