Ciao Mamma - we will eat out tonight”
The organisers called it "an excellent decision" to hold three tradeshows together at the Rimini fair grounds. Many visitors thought otherwise, especially those who experienced the traffic collapse each day before and after the show. Whatever the case, the three shows - MIA INTERNATIONAL FOOD SHOW, PIANETA BIRRA BEVERAGE & CO and MSE Mediterranean Seafood Exposition - which were held from 31st January to 4th February 2004, attracted a total of 97,539 visitors. According to the organisers, this represents a 2.6 percent increase on the three trade fairs’ total attendance in 2003, of whom 5,945 were foreign trade members (+13.8%). The reasoning to hold the three shows simultaneously had been fed by recent market research into the eating-out habits of the Italian consumer..
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