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15 August 2004

Duma bans beer ads

Russia’s lower house of parliament, the Duma, overwhelmingly approved of a law on 5 August that will ban beer advertising on television between 7am and 10pm because of growing concerns over the number of children who have become addicted to alcohol. The new law also prohibits the use in adverts of people, animals or cartoon figures, and messages that suggest beer will help you achieve your goals, improve your health or mental capacity or quench your thirst. In addition, beer advertising will be banned on the front
and back covers of newspapers and magazines. The law also applies to outdoor advertising within 100 metres of hospi-
tals, schools, sporting arenas and cultural institutions.
The UK’s Guardian newspaper has cited figures that some 2..

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