Heineken acquires two Volga breweries
Heineken may have been a late-comer to the Russian market, but this does not mean that all’s been settled and done. In such a vast market, even mid-tier brewers hold some appeal and it is among those brewers that Heineken has sought its growth opportunities. Heineken N.V. announced that it plans to take over 100 percent of the Russian group Central European Brewing Company (CEBCO), the major shareholder of which was the Russian dairy to fruit juice group, Wimm-Bill-Dann Foods.
CEBCO was set up in 2001 by Wimm-Bill-Dann with the aim of turning it into a strong player in the national beer market.
Prior to the Heineken deal, CEBCO reorganised its structure and registered both the Moscow and Vladivostok brewery under another company. No price was mentioned.0 million hl of beer and 0.
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