Strengthening the Pepsi link
As Heineken and SABMiller have the Polish beer market well under their control, InBev has had to find itself another bedfellow. This summer InBv announced that it had entered into a partnership with PepsiAmericas, Inc. to sell and distribute Beck’s in Poland. Poland, which joined the European Union in May 2004, has a population of more than 38 million people. Obviously, the Polish beer market is an attractive one for InBev with annual beer consumption in excess of 30 million hl and a growth rate of 4 percent, according to Canadean. The beer category in Poland is expected to continue to grow with consumers increasingly trading up to higher quality premium beers. ...
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