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18 September 2009

Heineken to stop brewing at the Stepan Razin brewery

The Heineken Brewery in St Petersburg, the former Bravo Brewery which was originally set up by Icelandic investors and bought by Heineken in 2002, is the largest and most modern brewery Heineken owns in Russia. It has a capacity of over 5 million hl, the brewer says. So it would make sense to concentrate beer production in St Petersburg there.

Heineken was a relative latecomer to the Russian market. After having acquired the Bravo brewery, the Dutch brewer went on to buy the Shikhan brewery in Sterlitamak (Bashkortostan Republic) in August 2004; the Volga brewery in Nizhniy Novgorod also in August 2004; the Sobol brewery in

Novosibirsk in October 2004; the Patra brewery in Yekaterinburg in May 2005; the Stepan Razin brewery in St. Petersburg in July 2005, the Baikal brewery in Irkutsk in July 2005; followed by AMUR-PIVO in Khabarovsk, Company PIT in Kaliningrad and Ivan Taranov Breweries in Novotroitsk in August 2005.

Heineken says that it has a number three position in the Russian beer market with a 15.8 percent market share (AC Nielsen 2008).

There are 30 brands in the brand portfolio of Heineken Russia.

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