Carlsberg CEO to deliver keynote address at Canadean’s Beer Conference
The CEO of Carlsberg, Jørgen Buhl Rasmussen, will deliver the keynote address at Canadean’s 8th International Beer Conference, being held in Copenhagen on 29 and 30 May 2012.
Mr Rasmussen will be joined by a line-up of speakers including Henrik Brandt, President & CEO, Royal Unibrew; Stephen Glancey, CEO of C&C Group; David Thompson, Chairman of Marstons; Douglas Brodman, CEO and MD of SABMiller/Plzensky Prazdroj; Florence Guesnet, Senior Global Consumer Knowledge Director, Heineken; John O’Keefe, Beer Category Director at Diageo; Henry Chevallier Guild, Partner at Aspall Cider; Kasper Madsen, Senior Advisor, Boston Consulting Group (and former SVP of Carlsberg); Bob Morrison, Co-Founder of brand building agency Elephants Can’t Jump; Dr Stefan Lustig, COO of BrauHolding International and President of the European Brewing Convention; and Pierre Olivier Bergeron, Secretary General of the Brewers of Europe.
In addition to plenary sessions there will also be a series of roundtable discussions covering topics such as
- Catering to the Modern Consumer,
- Packaging Innovation,
- The Image of Beer,
- Digital Marketing and
- The "Investors’ View of the Industry.
Continuing economic uncertainty in many developed markets, especially those affected by the Eurozone crisis, combined with competition from other beverages, is creating a challenging environment for the brewing industry. This new reality has seen a slowdown in the pace of consolidation, although SABMiller’s acquisition of Foster’s and strategic alliance with Efes, together with Heineken’s acquisition of breweries in Nigeria and Africa, and Kirin’s acquisition of the Brazilian brewer, Schincariol, show that the endgame hasn’t arrived yet. The industry also faces increased raw materials costs and mounting pressure from retailers, says Canadean.
Therefore the theme of this year’s conference “Delivering Growth in an Uncertain World" is particularly appropriate and there will be plenty of opportunities for these issues to be debated.
"In this environment, the benefits of meeting and discussing the key issues are greater than ever” says Kevin Baker, Director of Canadean’s Beer Division. “We believe that this year’s conference will provide the ideal venue for delegates to get together and debate these issues with other industry leaders and experts.”
For further details on Canadean’s International Beer Conference, please contact the conference team at or visit www.arena-international.com/beer.
