FlavorActiV Official Quality Partner to London Beer City

FlavorActiV Ltd, a UK-based sensory training company for the beverage industry, is the Official Quality Partner to London Beer City and will be promoting good sensory practices, beverage quality and professional tasting skills during the week-long festival of great British beer which takes place from 7-16 August 2015. For nearly 20 years FlavorActiV has been supporting the brewing industry through taste panel training, online proficiency and GMP flavour kits.

In addition, FlavorActiV is collaborating with long-term partners of the Institute of Brewing & Distilling’s Beer Academy to run two courses, titled ’How to Judge Beer, An Introduction to Professional Beer Judging’. These will provide an insight into the professional world of beer judging, and one of FlavorActiV’s in-house sommeliers and Global Sensory Managers, Dr Javier Gomez-Lopez, will co-host with a Beer Academy instructor.

The event is organised by top beer journalist Will Hawkes. “It will be the biggest week of beer that London has ever seen”, he said. “London Beer City demonstrates that when it comes to creativity, flavour and energy, there’s no drink on earth at the moment that can hold a candle to beer.”