Heineken’s beer couriers deliver cold beer

Is this the next big thing in beer sales? Heineken has taken the idea from pizza delivery services and launched a courier service for beer and snacks in Amsterdam’s cool neighbourhood De Pijp. The service will be expanded to cover most of Amsterdam by July, Dutch media report.

Guess what, Heineken’s new courier service, which also delivers cold beer in the streets and in parks, seems to have fallen foul with health commissars, the municipality and the hospitality industry, albeit for different reasons.

While the authorities fear a surge in excessive beer consumption, publicans object to the unwanted competition. Cafés and restaurants are not allowed to deliver.

Heineken obviously wants to take its beer where its customers are. To comply with the rules for beer advertising the couriers don’t wear Heineken kit. Also, the mandatory age check takes place via the app and upon delivery.