AB InBev UK becomes Budweiser Brewing Group UK&I

United Kingdom | Ask people if they have heard of AB-InBev and most likely you will draw a blank. This has irked AB-InBev for a while, which is why it has taken the step to boost the company’s profile by changing its name to Budweiser Brewing Group in the UK and Ireland.

AB-InBev hopes that by using the “power and recognition of the Budweiser brand” it will create a more well-known corporate identity for itself, much in the way Anglo-Dutch firm Unilever flashes its corporate logo in ads for its individual brands.

The Budweiser Brewing Group UK & Ireland will remain part of global AB-InBev. The rebrand coincides with the opening of its London headquarters in Farringdon, which will bring together three previously separate offices to house all 250 employees, it was reported on 25 March 2019.

Some observers suspect that the name change in the UK could be a precursor to AB-InBev changing its name too.