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05 March 2026

Uttar Pradesh’s new excise policy will trigger major beer investment

India | Once a member of India’s BIMARU states – an acronym used pejoratively to describe their backwardness – Uttar Pradesh wants to transform itself into an economic powerhouse. Its “progressive” and “well-balanced” excise policy for 2026–27 has made the brewing industry pledge investments of nearly INR 55 billion (USD 600 million) over the next three years. The Brewers Association of India (BAI) said on 22 February, that the policy has created clarity in licensing, distribution and taxation, encouraging long-term planning by brewers and allied industries.

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