When brewers build a distillery: Coopers’ move into whisky
Australia | Many will have wondered how the family-owned Coopers brewery in Adelaide could spend AUD 70 million (USD 46 million) on a visitor centre - or what is nowadays called a “brand home”. That is a lot of money even when considering Australia’s high construction costs. But the figure becomes less extravagant if you bear in mind that the visitor centre also features a sizeable copper distillery and an underground temperature-controlled stillage capable of holding up to 5,000 casks of 200 litres each.
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