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05 June 2025

UK-India trade deal: Diageo expects “high single digit” price cut

India | Diageo India will pass on the benefit of the duty reduction from the trade agreement between India and the UK to consumers. Under the trade pact, announced in early May, India will reduce duties on UK whisky and gin from 150 percent to 75 percent, and further to 40 percent by the tenth year. The trade agreement is expected to come into effect next year.

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