Opportunity in the Indian brewing market
Beer consumption is growing strongly in India with real growth in volume estimated at 20% per annum and some forecasts expecting it to increase faster - at up to 30%. Yet consumption is still relatively low by international standards (at only 0.6 l per head per annum) - seemingly still offering huge potential. The rapid growth of the market is driven by a rising population - of whom around 50% are below the age of 35 - increasing affluence and developing aspirations amongst a burgeoning middle class. This contrasts with images of India as a poor country, which can be highly misleading. Whilst there is undoubtedly terrible poverty, India is also the World’s fifth largest economy (in terms of purchasing power parity) and GDP is growing by over 5% per annum in real terms. There is a highly educated population with a long tradition of entrepreneurial flair and a sophisticated manufacturing sector of the economy. Despite a colourful and disputatious political life, the country is, nonetheless, a stable democracy where the rule of law is upheld. The result of these factors is an exciting business environment offering enormous opportunity.
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