Expanding beverage market
The pickup in economic activity and rising exports have been positive for the food and beverage industry in Switzerland in 1999.
Non-alcoholic beverages account for almost three quarters of the industry’s turnover. In 1980, it was only two thirds. Volume growth of non-alcoholic beverages is largely due to rising sales of mineral water.
The introduction of a standard tax rate on spirits has put importers of these beverages on a par with domestic producers, with the result that import prices have dropped significantly. Swiss producers plan to counter the stronger import pressure with qualitative advantages and increasing emphasis on exports.
1999 was a year with a very good wine harvest. To reduce stocks, sales prices were lowered. Their market share rose by 1.8% to 85%..
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