Accessibility Tools

11 May 2001

Corona Man or conservative business principles today

When you think of Mexico, what picture immediately springs to mind? Are you thinking of men in ponchos and sombreros, perhaps Pancho Villa (steady now, this is political territory), or men with black moustaches in leather gear usually worn by Cowboys (or was that the members of the band Village People?). Anyway. One thing is certain: You are NOT thinking of Clint Eastwood.

That’s a shame. Wasn’t he the epitome of "cool" in the first Spaghetti Western "For a Fistful of Dollars" (1964) directed by Sergio Leone? A real hunk. You can bet that woman was thinking of him when she ordered a bottle of Corona Extra and slice of lime at lunchtime in the pub on the ground floor of New York’s Empire State Building where people usually go for a Bud.

All right, we confess. Oh no....

BRAUWELT International

Receive the most important BRAUWELT news three times a month for free.
Newsletter archive and informations
Your data is secure and will not be passed on to third parties. You can revoke your consent at any time by clicking on the unsubscribe link at the end of the newsletter.

By clicking on "Subscribe to newsletter," you confirm that you have read our privacy policy and accept the processing of your data as described therein.

BRAUWELT International

Receive the most important BRAUWELT news three times a month for free.
Newsletter archive and informations
Your data is secure and will not be passed on to third parties. You can revoke your consent at any time by clicking on the unsubscribe link at the end of the newsletter.

By clicking on "Subscribe to newsletter," you confirm that you have read our privacy policy and accept the processing of your data as described therein.

BRAUWELT on tour

Craft Brewers Conference & BrewExpo America
Date 20 Apr 2026 - 22 Apr 2026
EBC Congress
06 Sep 2026 - 09 Sep 2026
kalender-icon