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22 October 2001

No G-strings attached

If you thinking what you are seeing on the label, well, ... you may be right. At Carlton United Breweries (CUB), a division of the Foster’s Group, word is out that its latest product innovation, launched in July, "improves stamina and endurance". The activity in question shall remain unmentioned. But no doubt, male consumers will have an inkling or two. Carlton G is a beer (4.6% alc./vol.) brewed with Guarana, a natural berry extract from the Amazon jungle. The percentage of natural Guarana extract used in each bottle of Carlton G is between 0.15% and 0.20%. Compared with one standard energy drink, you will have to consume three 355ml bottles of Carlton G before you experience a similar effect. If not we will continue to lose out..

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