Spreading the word

Kaltenberg Castle Brewery, which is owned by HRH Luitpold Prince of Bavaria, has signed a consultancy contract with the Wuming Brewery in Zoucheng, Shandong Province, south-east of Beijing. The Wuming Brewery, which was founded 15 years ago, has an output of two million hl beer annually - and rising. Kaltenberg Castle Brewery has been engaged in know how transfer for more than 20 years. According to Kaltenberg Castle Brewery, the consultancy contract represents a first step towards a licensing agreement for Kaltenberg brands because it provides the potential licensor with the necessary technological means for the pro-duction of a high quality product. Negotiations for a licensing agreement between Kaltenberg Castle Brewery and Wuming Brewery will begin in the autumn.