Consolidation in Chinese brewing industry
The brewing scene in the Peoples’ Republic of China will undergo major changes within the next five years. Large local breweries will buy up smaller operations to consolidate their brands. This will also push quality up because local producers of cheap products will be either taken over or eventually forced to shut down. This trend will also have repercussions for the international barley market as imports will rise in line with increasing demand for high-quality malt from large Chinese brewers. There are currently over 800 breweries in China, down from 1200 four years ago. According to Ken Wu, Marketing Manager of Foster’s Brewing Shanghai, a subsidiary of the Foster’s Brewing Group of Australia, this figure will drop to 200 in the next three to five years as consolidation progresses..
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