Never say never (again)
So James Bond, a.k.a Sean Connery, broke his promise that he would never return. Did we mind? Not a bit. Because "Bond ... James Bond" came back to save the world from an angst-master villain, enlisting the help of a woman with great pneumatic qualities. All was right.
Some years back, Asahi vowed that it would never enter the Happoshu market, a promise it broke in February with the introduction of the low-priced Asahi Honnama label. Happoshu tastes like beer but is usually significantly (ca. 30 %) cheaper than beer due to its low malt content, which attracts lower taxes.
Whether all is right in the Japanese beer market is open to doubt as Happoshu products last year accounted for 22.2 % of Japan’s malt beverage market. While Happoshu’s sales rose 15.
Asahi, Japan’s No..
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