More than beer, balls and boobs
Maxim - does the name ring a bell? If not, than you don’t read what’s available on your news-agent’s top shelves. Maxim is one of the best selling men’s magazine’s in the US, the UK and now Germany too. Maxim is for men who want more out
of life than "beer, balls and
boobs." Could it be a coincidence that Lion Nathan’s latest beer to be launched in Australia in May is called -Tooheys
Maxim", a low joule beer? If it isn’t, does this mean that real men don’t eat quiche but do drink low joule beer? Interesting market research results.
To all appearances Lion Nathan came up with Tooheys Maxim after it had delved into its recipe book and reformulated a brew first released as "Longbrew" in the mid 1990s. But, this is purely based on guesswork. n.
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6 print issues